Scholastica Travel Inc 40th Anniversary Logo

Scholastica Travel Inc is a family-owned and operated group travel business and retail travel agency. The business is celebrating 40 years of operating in 2020 and needed a logo to mark the occasion.

We explored a few different directions for the anniversary logo to take.

The first option the one that was chosen, features the current logo re-imagined for their anniversary year. Customers will recognize the brand’s square and may notice the hidden flag in the 4. It will be used in place of the current logo for the year-celebration. The second option was imagined as playful take on the current logo. It uses the flag that customers will recognize intertwined with the zero in the 40. Option three boldly highlights the anniversary year. It playfully intertwines a banner throughout the type and showcases the years in business, while using the current font for the brand name.