California University of Pennsylvania revamped their whole mail flow to prospective students. The financial aid piece needed to be a self-mailer that broke down the financial aid process into easy to understand pieces. People find the financial aid process confusing and daunting, thus, this mailer was created to be interactive and fun by calling out myths and unfolding to explain the truth.

Additional Credits: Designed while working at A to Z Communications.

Sample Photography: Rombout Photography